Navigating Markets with Bowman’s Strategy Clock Model

Navigating Markets with Bowman’s Strategy Clock Model

Bowman’s Clock Model, introduced by Cliff Bowman and David Faulkner in 1996, provides a comprehensive framework for analyzing a company’s competitive positioning. This model extends Porter’s basic strategies, offering more nuanced options based on price and perceived value, crucial for making strategic business decisions.

The Eight Positions of Bowman’s Clock

The Strategy Clock consists of eight positions, each representing a unique competitive strategy:

  • Low Price/Low Added Value (Position 1)
  • Low Price (Position 2)
  • Hybrid (Moderate Price/Moderate Differentiation) (Position 3)
  • Differentiation (Position 4)
  • Focused Differentiation (Position 5)
  • Increased Price/Standard Product (Position 6)
  • Increased Price/Low Values (Position 7, a risky strategy)
  • Loss of Market Share (Position 8, an unsustainable strategy)
  • Contemporary Applications and Examples

In recent years, companies have increasingly relied on Bowman’s Clock Model to navigate complex market dynamics. For example, Apple Inc. often employs a Focused Differentiation strategy (Position 5), emphasizing premium products and innovation. On the other hand, Walmart effectively uses the Low Price strategy (Position 2), focusing on cost leadership to attract a broad customer base.

In Uber’s Strategy for Global Success, they highlighted the importance of strategic positioning in achieving market success. Companies that effectively align their operations with their chosen clock position tend to outperform their less strategically aligned competitors.

Evolving with Market Changes

The digital era has intensified competition, making Bowman’s Strategy Clock more relevant than ever. Businesses must continuously analyze and adapt their strategies to maintain their competitive position, as customer preferences and market conditions evolve rapidly.


Bowman’s Strategy Clock remains a vital tool for businesses seeking to understand their competitive landscape. By identifying and executing the appropriate strategy, companies can enhance their market position and achieve sustainable growth.